Chicago native, Bobby De Maria, has always been deeply intertwined with the city’s iconic musical heritage, particularly pioneering the house music scene. However, it wasn't just the sound that captivated Bobby; it was the values music embodies —individuality, inclusivity, freedom, and a strong stance against societal norms. From a young age, Bobby recognized the powerful impact of music and identified a unique opportunity to combine his passion with entrepreneurial ambition.

After earning a finance degree from Michigan State, Bobby chose to follow his true passion, transitioning to study music business at Columbia College. This pivotal decision led to the creation of Afterlife Entertainment, a nationally recognized company that excels in both entertainment and marketing across diverse musical genres and business sectors.

Bobby’s dedication to fostering small business growth and his unwavering passion for music have positioned Afterlife Entertainment as a leader in both the entertainment industry and the business community. His vision of breaking boundaries and uniting people through music continues to shape and influence Chicago’s vibrant cultural landscape.